Client Vision
Bright Collection, a contemporary jewelry brand, wanted to launch their new “Prism Collection” featuring bold, futuristic designs like holographic earrings, prism rings, and geometric necklaces. Their vision was clear: create a visually striking online shopping experience that mirrored the avant-garde essence of their jewelry line, while appealing to fashion-forward millennials and Gen Z shoppers.
Project Goal
The client’s primary goals included:
Establish a modern, immersive brand presence that stood out in a crowded jewelry market.
Drive direct-to-consumer online sales through storytelling and bold design.
Showcase their jewelry as art pieces, not just accessories.
Create a seamless eCommerce journey that worked across mobile, tablet, and desktop.
The Design Approach
Our design team crafted a fashion-magazine inspired layout to blur the lines between editorial and eCommerce. Key design highlights:
Bold Typography & Color Scheme: Neon yellow and pastel purple against dark tones to capture attention and reflect brand vibrancy.
Full-Screen Visuals: Large product photography showcasing the jewelry as art installations.
Editorial Style Layout: A mix of oversized headlines, asymmetrical grids, and cinematic imagery to create a high-fashion aesthetic.
Smooth Shopping Flow: “Add to Cart” and “Buy Now” buttons styled with high visibility for instant action.
Integrated Social Proof: Sections featuring Instagram influencers wearing the jewelry, building authenticity and aspirational value.
Results & Impact
The redesigned Bright Collection site launched with significant success:
128% increase in sales within the first 90 days compared to their previous website.
Expanded reach with customers from 19 new international markets.
68% of purchases came from mobile, validating the mobile-first design.
Average session duration increased by 3.1x, showing customers explored collections longer.
Influencer-driven design integration helped boost Instagram referral traffic by 84%.